Currently, in China, a large part of the economically active population has a smartphone or a tablet. Virtually everyone uses these gadgets to perform various functions, whether for leisure or for work.
Therefore, it is impossible to think of any type of information that does not go through these devices. Companies, banks, entrepreneurs and startups today already know that if they don't have media for cell phones and tablets, they are doomed to obsolescence.
Have you thought of any way to use them to boom your venture? We will suggest one: e-books. Check out some tools to create e-books efficiently!
Why e-books support an enterprise
Initially, e-books were viewed with a certain amount of suspicion and prejudice, since some, wrongly, prophesied that a transition from the physical to the electronic book would be impossible. "People will not get used to it," they said. With a certain fetishism, they also said that the abandonment of the physical book would represent a cultural decline.
However, this is not what has been seen. Electronic books move a large part of the market, giving excellent profit margins, while also reducing paper spending.
In addition, e-books are increasingly democratizing reading, bringing the possibility that people do not need, for example, to carry an extra weight to read, because everything is there on the tablet or smartphone. Thus, they become more likely to read in a waiting room, on the way home from work and on a lunch break.
The best tools
You, who are starting a venture or a startup, can benefit from this, using e-books to present your product letter, to invite and attract investors (you can make an e-book with the tips we gave in our article how to attract investors), educate consumers, promote employee training and education. The possibilities are endless!
In another post, we have already taught you the 6 steps to create a successful e-book . Now, we will introduce some tools that can be used to create e-books:
1- Digital Books
A free online platform to create digital books, developed by the Paramitas Institute. The Digital Books has the advantage of not requiring the installation of any program on your computer and is available after a quick registration on the site. Even so, it is a rich platform, with several tools to create the book layout, and the user can freely customize the cover and page design!
This is all done in an intuitive way, as the developers of "Digital Books" chose a clean interface, which can be used by laypeople in book publishing. The user will also be able to choose the format (the output) of the book file: it is possible to choose between a web file (in which the book is saved in an online address, whose link can be shared), in HTML (for use with HTML and online browsers and readers) and in .pdf (by far the most widely used text reader format today, allowing printing and sharing in a variety of ways, such as email).
2- Sqribble
This is also an online platform which offers several pre-defined layouts, ideal for those who do not want to spend a lot of time on design details, for example, or, for beginners! In addition, the user will be able to personalize his book by inserting images and links.
One of the most interesting tools on this site is the possibility to import the online content of a web page, such as texts and images, into the e-book through a URL link. Thus, you can use posts already made on blogs and websites of the enterprise (do you remember our post on how to make a successful professional blog?).
As a great advantage, Sqribble converts its content in several formats, such as .epub, .pdf and kindle. You can read complete Sqribble Review here.
3- My ebook maker
This tool is a little different from the previous ones, but it is also free. In My ebook maker, the work is not available online, it must be downloaded and shared by the user.
In addition, it only provides the .epub format as an output, which is not exactly a problem, since this is the most used by digital book readers. The advantage is its interface, which is very similar to the text editors currently used, such as Microsoft Word.
As can be seen, creating an e-book is not complicated and can have several benefits. Often, the simplest is able to offer several benefits. Let go of prejudice with digital books and see how they can be an essential tool for the success of your startup.
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