Currently, investment in digital marketing has been one of the best strategies for the growth of small businesses.
These new strategies are great for small businesses, mainly because of the low investment cost that is required. This is something that every company that seeks growth wants to hear, isn't it?
In addition, unlike traditional marketing, in which it was necessary to have a high investment for advertising to air, digital marketing comes as a solution for small companies to gain more space in this market that is so disputed.
Do you want to know a little more about the main digital marketing tips, so you can put them into practice in your company?
1. Know your competitor
The first step in being successful in your business is to understand how your main competitors behave.
In this way, it is possible to analyze the positive and negative sides of each action taken by them, as well as to define which improvements can be made by your company.
The essential thing at this point is not to copy what worked in competitors' strategies, but to understand what are the ways you can innovate in your company, bringing new opportunities to leverage your brand in the market.
2. Create a corporate website
For any company that seeks recognition in the market, as well as prospecting for new customers, it is essential to have a corporate website.
In this way, in addition to ensuring more authority for your company, customers also feel more comfortable making purchases, due to the trust that this passes to the consumer.
You may be wondering if having a website is important for any type of company, regardless of the segment. The answer is yes!
Imagine that you are looking for a dental clinic on the internet. Search engines offer different options, but among them there is one that has a corporate website. This improves the company's reputation, which brings more positive results.
In addition, within the site it is possible to create a blog, where content can be produced that is specifically for your audience.
This is a great way to generate more traffic, as well as a great possibility to make new sales. The content produced does not necessarily have to be about the products you sell.
For example, if you sell dental plans , it is important to produce content that talks about the importance of oral health. Within this content, you can give tips on the plans you sell.
This is called Attraction Marketing. Instead of pushing different products and advertising to the potential customer, you show them their importance.
Want to understand a little more about Attraction Marketing? Check out the next tip!
3. Invest in Inbound Marketing
Inbound Marketing is also known as Attraction Marketing. Its main objective is to attract your potential customers through content that is relevant to your target audience and your persona.
It is essential that the contents produced are in accordance with the doubts and problems of your persona. For example, if your consumer is looking for “ how much does a dental implant cost ”, it is important that this question is answered within the text itself.
To produce content with Inbound Marketing strategies, it is ideal to have some points established in the company's planning.
The blog cannot stay long periods without posts, as well as relevant images, flashy titles, short paragraphs and the use of previously defined keywords must be defined.
All of this may seem like a lot of work, but it is essential for your page to be organically positioned in the search engines, ensuring a better result for the company.
4. Be present on social media
Currently, being present on social networks is essential for small companies to be recognized, gaining more authority in the market.
In addition, it is a greater possibility for your potential customers to find the company, view their products and have an interest in it through advertising on the networks.
The main social networks, currently, are:
However, it is not necessary for your company to be present in all of them. Ideally, you should find the locations where your audience is, to ensure it is always seen.
The work through social networks can be very positive, mainly to publicize the brand, the products and services offered, as well as a way to publicize your corporate website and blog, attracting new people.
5. Measure your results
The great advantage of any digital marketing strategy is that they can be measured very easily and effectively.
This means that any planning can be measured, from engagement in social networks, as well as the reach that each blog content has.
If the company's managers realize that the strategy adopted is not being efficient, it is always possible to change it. Let's think about a dental surgeon , who is trying to promote your clinic.
This professional will want to invest in dental marketing as a greater guarantee of the expected results. However, it is important to associate other marketing strategies for it to be successful.
This is important for all segments, that different marketing strategies are defined, to ensure that the desired goals and objectives are achieved.
All of this can seem like a lot of work, right? But it is important that companies keep in mind the importance of investing in digital marketing to gain more importance in the market, to have more visibility and, then, to get more customers and make more sales.