“The link building is good for your website”
“Buying links will increase your traffic”
"The more links the better. "
Surely all these phrases and some more are familiar to you.
And, in part, all these statements are true. You just have to know how to interpret them correctly.
A good link building strategy is a fundamental pillar for your web SEO strategy to succeed.
But for you to understand, you first have to know what exactly the link building is.
Link building: what it is and why I read in so many places that it is good
The link building (link building), are all those actions that we carry out in order to obtain a link from third-party websites to ours .
This strategy is increasingly important because Google takes it into account as a vote of confidence . If other pages link to you it means that your content is of quality, which is the reference to resolve a specific question.
The more websites link you better, and the more authority those pages have , the better still.
Is the link building just buying links?
Ok, yes, I want that link building for my company but ... what links do I need for my website?
Getting links is becoming less natural. Websites link less to others for free, and what they are looking for is an economic retribution for it.
Although the sponsored posts and the purchase of links is the order of the day (in fact it is the only way to appear in certain means of authority), we must consider an appropriate link building strategy and know what means to aim for .
In the link building, everything is not buying links, much less.
There are other possibilities for link building that you cannot ignore if you want to achieve the best results. Here you can see what a well done professional delink building service consists of .
Link baiting
Natural link building. When you are able to generate very good content , the media will link you by themselves .
Although this technique is idyllic, it is increasingly difficult. He thinks that on the Internet there is already content for practically everything, so you have to invest a lot of time and be creative .
Can you get it?
Of course!
But it is impossible to base a link building strategy just looking for link baiting.
Guest posting
Publishing on websites as a contributor or guest author will generate the opportunity to get a backlink.
To be as effective as possible, you will have to look for media related to your target audience , such as blogs and newspapers with authority that consume your potential customers.
The guest posting is perfect to present yourself to an unknown public as an expert in something and, in addition, to place a link (as long as it adds value).
For example, we collaborate with relevant media such as sibilic.com, providing quality content and, incidentally, draw links to our website to increase authority signals for Google and other search engines.
Press releases
It is increasingly difficult for a media outlet to post a press release, but it could happen.
Take advantage of any newsworthy fact that is interesting to send to the media (news, studies, events ...) and they will decide what to do.
In the case of achieving it, you will have a powerful link -in principle-. Newspapers usually have good authority, so they would bring more strength to your backlink.
Profiles in forums and blogs
Posting comments on forums and blogs can be part of an effective link building strategy to get links. But be careful, you have to be careful with this.
Abusing this type of backlinks can be considered as spam or blackhat technique, so you have to know how, where and how much to use it.
If you are going to post on forums and blogs, make sure they are related to your website Do not bet on those who know that they will publish you without more.
Social networks
Social profiles are necessary to be able to transmit messages among your target audience and gain visibility, but they are also an opportunity to place the link on your website.
In addition, in any serious project it is normal to have profiles in all the usual social and sector networks, so even if you do not use them all, reserve your brand name and do not forget to place your links.
Do I need many links?
It is not a question of quantity, but of quality .
Although the construction of links does not have to be an action with a beginning and an end, the ideal would be to work continuously as any other type of strategy: publish on the blog, optimize services, publish on social networks, correct performance errors etc.
What yes or yes we have to be clear is that there must be variety .
Not only in terms of type (although the sponsored posts will be the most used resource), but also in the type of backlinks: if they are traceable or nofollow; exact brand or keyword; image or empty etc.
There is no doubt that trackable links (dofollow) are better because they transmit as much force as possible, and that most backlinks to our website should be as long as we have a well-balanced link profile.
But there has to be chaos to avoid a suspicious pattern for Google.
In the profiles of your links there must be everything. A 70% / 30% would be a good proportion.
Although it is an approximate statistic, having an excess of dofollow links will mistrust manual search engine reviewers.
The nofollow are going to give naturalness to our links profile, but not only that, if they are nofollow links but with good websites, they can bring us referral traffic , something that Google likes!
The dofollow are the links that will give us strength and authority, but let's not miss the opportunity to obtain nofollow links. Google will know that they are talking about us on the Internet even if they do not follow the landing page.
How much money will I have to invest to make link building?
For a link building strategy to be effective you have to understand that economic investment is part of it . You are going to have to invest money but, well done, the results that link building will offer you will be beneficial for achieving your goals.
It is not about putting money to get links without ton or are. It's more a matter of choosing the right link building techniques.
For example, when thinking about link building and buying sponsored posts, surely some websites that do come to mind come to mind.
There are numerous platforms where buying links is easy. In just a few minutes you can guarantee to appear in newspapers and blogs and have your backlink. But, like you, hundreds of websites will have done the same and will appear on the same websites as you.
Something that Google can detect and penalize.
The link building goes beyond buying links on platforms, and every good strategy must be customized and adapted to each web project.
In Blogger Cage we have worked on a multitude of different link building projects and the results support us.
If you have any questions on these types of strategies, you can ask me through comment section below.
